A physicalist who tries to account for reference will be tempted to say (roughly) that a tokening of 'cat' refers to cats because of a causal chain that starts from furry critters and terminates in 'cat'-tokenings. Now it seems clear that any attempt to account for mental or linguistic reference in causal terms will run aground if it should turn out that causation is an intentional notion. For then one would be moving in a circle: accounting for reference in terms of causation when causation presupposes reference.
A case can be made, however, that causation in the sense in which alone it can be helpful in the explication of reference is indeed an intentional notion.
Context-Sensitive versus Context-Independent Concepts of Causation. We often in ordinary English speak of 'the cause' of some event, a myocardial infarction say, even though there are many contributing factors: bad diet, lack of exercise, hypertension, cigarette smoking, high stress job, an episode of snow-shovelling. Which of these will be adjudged 'the cause' is context- and interest-relative. A physician who gets a kick-back from a pharmaceutical concern will point to hypertension, perhaps, so that he can prescribe a massive dose of angiotensin-converting enzyme inhibitor, while the man's wife might say that it was the snow shovelling that did him in.
To take a more extreme example, suppose a man dies in a fire while in bed. The salient cause might be determined to be smoking in bed. No one will say that the flammability of the bedsheets and other room furnishings is the cause of the man's incineration. Nevertheless, had the room and its furnishings not been flammable, the fire would not have occurred! The flammability is not merely a logical, but also a causal, condition of the fire. It is part of the total cause, but no one will consider it salient. The word is from the Latin salire, to leap, whence our word 'sally' as when I sally forth to do battle at a chess tournament. A salient cause, then, is one that jumps out at you, grabbing you by your epistemic shorthairs as it were, as opposed to being a mere background condition.
Hilary Putnam cites the example of the pressure cooker that exploded (Renewing Philosophy, p. 48). No one will say that it was a lack of holes in the pressure cooker's vessel that caused the explosion. A stuck safety valve caused the explosion. Nevertheless, had the vessel been perforated, the contraption would not have exploded!
What these examples show is that there is an ordinary-language use of 'cause' which is context-sensitive and interest-relative and (if I may) point-of-view-ish. A wholly objective view of nature, a Nagelian view from nowhere, would not be able to discriminate the salient from the nonsalient in matters causal. In terms of fundamental physics, the whole state of the world at time t determines its state at subsequent times. At this level, a short-circuit and the current's being on are equally causal in respect of the effect of a fire. Our saying that the short-circuit caused the fire, not the current's being on, simply advertises the fact that for us the latter is the normal and desired state of things, the state we have an interest in maintaining, and that the former is the opposite.
The ordinary notion of cause, then, resting as it does on our interests and desires, presupposes intentional notions. I cannot be interested in or desire something unless I am conscious of it. And I cannot adjudge one state of affairs as normal and the other as abnormal unless I have interests and desires.
These considerations seem to wreak havoc with attempts to explain reference in causal terms. The materialist thinks he can do so by invoking physical causation. The idea is that the referents of a word W cause W-tokenings. The reference of a word is determined by the causal influence of the word's referents: Cats' causing of 'cat'-tokening is what confers upon these tokenings their aboutness, their reference to cats. If this is to work, it must be cats, and not pictures of cats, or the past behavior of English speakers that causes 'cat'-tokenings. But surely the past behavior of English speakers is part of the total cause of present 'cat'-tokenings. (See Putnam, pp. 48-49.) 'Cat' does not refer to this behavior, however. To exclude the behavior as non-salient requires use of the ordinary interest-relative notion of causation. But this notion, we have seen, presupposes intentionality.
The upshot is that causal accounts of representation are viciously circular: they presuppose the very notion that they are supposed to be reductively accounting for, namely, intentionality. In sum:
1. Our ordinary concept of causation is interest- and context-sensitive and so involves intentional notions.
2. It is this ordinary notion of causation that alone can help explain why, e.g., 'cat' refers to cats rather than to pictures of cats.
Therefore,
3. The causal account, presupposing as it does intentionality, is of no use to the physicalist who cannot countenance unreduced intentionality.